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About us

Achigan: Noun. French for Smallmouth Bass. Translates in Algonquin to “One Which Fights”

We get asked all the time what “ Achigan” actually means. For us, it represents so much more than the definition. Our love for the smallmouth bass and the waters it inhabits run deep in our veins. From the sound of the water running over a rocky stream, to the soreness you feel in your hands after a long day on the water, we love the entire experience of chasing these fish.

This brand embodies those feelings for us. Every product and design comes straight from the heart. Whether you just caught your first smallmouth or you Bleed Bronze like us: This brand is for you. Free the Fighter.